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Build Your Recruitment Strategy Graduate School

Recruitment Toolbox

Build Your Student Recruitment Strategy

Identify Prospects

Requests for Information

The Graduate School’s Request for Information Form implements a workflow that includes a notification to departments that a student has shown interest in their program(s). We encourage departments to follow up on these requests. The Graduate School has also designed an email campaign to these students providing generic information about WSU and graduate school. The departments have the opportunity to recruit students who have already shown interest in their program. The Graduate School receives from 90 to 250 requests for information each month.

Graduate Fairs and Conferences

When a student fills out a Request for Information Form on a tablet at the graduate fairs we attend, these requests follow the same workflow as the other Requests for Information. Departments will receive requests for information from students who have attended the UI Career Fair, SACNAS, Murdock, and McNair conferences.

Name Lists and Searches

Following are lists of prospective student names for your recruitment efforts. You must sign in with your network ID and password to download. Note that not all students have included their intended field of study.

Use the Graduate School CRM

Departments can work with the Graduate School to send email campaigns to their prospects. The Graduate School can provide reports on the success of the email campaigns. For help, email or call 509-335-7177.


Plan your campaign

What should your recruitment letters say?


  1. Campus Climate and Social Support (example)
  2. Funding Opportunities (example)
  3. Program Information and highlights (example)
  4. Letters from current students
  5. Alumni testimonials
  6. Location highlights
  7. Employment statistics after graduation
  8. Faculty and research news
  9. Housing, child care, health care, public schools

Admitted-to-Enrolled Email Campaign

Need more examples? Below is the Admitted-To-Enrolled (ATE) email campaign letters that the Graduate School sends to newly-admitted graduate students. If, at any time during this campaign, the student enrolls, they are automatically moved into a new email campaign for enrolled students. This campaign was created as a result of our Admitted-Not-Enrolled survey of students who decided not to attend WSU. The information in these letters is aimed at answering the questions and concerns of students who did not enroll at WSU.

Admitted-to-Enrolled Letter 1      Admitted-to-Enrolled Letter 5
Admitted-to-Enrolled Letter 2      Admitted-to-Enrolled Letter 6
Admitted-to-Enrolled Letter 3      Admitted-to-Enrolled Letter 7
Admitted-to-Enrolled Letter 4      Admitted-to-Enrolled Letter 8

Guests enjoy the reception

Improve your communications


Track and analyze your email contacts

  1. Maintain a log of your recruitment process with each prospect and/or name list.
  2. Using a Customer Relationship Management program (CRM) for sending out communications will enable you to track open rates and try different subject lines. Contact the Graduate School if you would like assistance in using its CRM.

7 ways to improve your recruitment strategy

1. Be proactive
2. Respond promptly
3. Maintain good relations
4. Be service-oriented
5. Be attentive
6. Identify needs
7. Communicate

GPSA rep speaking to a grad student

Tap Into Resources

Read the Council of Graduate School’s Report on Holistic Admissions

Download our Graduate School Flyers

Admitted-Not-Enrolled Survey Results

In 2016 the Graduate School conducted its first survey in Qualtrics for students who were admitted to WSU but decided not to enroll (between 400-500 prospects). Following this survey, we created an email campaign to newly admitted students to address some of the concerns expressed in the survey. The survey was administered again in 2017 and 2018.

See the 2016 ANE Survey

See the 2017 ANE Survey

See the 2018 ANE Survey

Contact our recruitment team