Master of Arts in Communications – Strategic Communication

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Program URL:
https://murrow.wsu.edu/academics/murrow-online/ma-stratcomm/
Faculty working with Students:
4
Students:
111
Students receiving assistantships or scholarships:
0%
Priority deadline:

  • Fall August 1
  • Spring December 1
  • Summer April 15

Campus:

  • Global Campus: Yes

Tests required:

  • TOEFL paper-based 600
  • computer-based 250
  • internet-based 93

Degree Description:

Washington State University’s online MA in Strategic Communication is designed for those who want to excel in advertising, public relations, corporate communication, and communication management. This degree will advance and energize your career. Our multidisciplinary approach offers training in new and traditional media, critical for today’s strategic communications; teaches students how to gather and analyze information and use those findings in creating communication campaign; trains students, in the tradition of Edward R. Murrow, to create messages that are both strategic and responsible; includes weekly online instructor office hours, frequent student self-assessment tools, ongoing interaction with other students, and a flexible timeline for completion. The program offers hands-on training in the most advanced platforms, tools and techniques. You will work closely with industry professionals and faculty to learn audio and video software, graphic design tools, new media and publication layouts. By the time you are finished, you will have created multimedia materials that are evaluated by peers and produced as portfolio-quality items stored online. This work can be tailored to each individual career, or even your specific job needs.

Student Learning Outcomes:

All graduates will be able to:

  1.  Prepare students to excel in the fields of advertising, public relations, corporate communication, and communication management with demonstrated knowledge of strategic  communication skills.
  2.  Teach students how to use advanced media tools, create data-based communication plans and design and deliver integrated promotional campaigns across earned, owned and paid  channels.
  3.  Give the students tools to understand how to gather and analyze information and use those findings in creating communication campaigns by designing courses that are rooted in  the foundation of research and theory in partnership with courses teaching students best practices and industry standards in contemporary communication strategies and tactics.

Career Opportunities:

Advertising, public relations, corporate communication, and communication management.

Faculty Members:

Bolls, Paul, Ph.D.

Location: Pullman

Serves as: chair, co-chair, or member of graduate committee

Cooney, Rebecca Lynn, M.S.

Serves as: chair, co-chair, or member of graduate committee

Research Interests

Media convergence, new communication technologies, social media persuasion, virtual world communication

Hust, Stacey Jolene, Ph.D.

Location: Pullman

Serves as: member only of graduate committee

Research Interests

Use of Media to Reduce Sexual Assault and Promote Healthy Sexual Relationships
Parent-Child Communication About Media and Health
Media Effects and Strategies to Prevent Alcohol Abuse
Gender and the Mass Media

Pinkleton, Bruce E, Ph.D.

Location: Pullman

Serves as: member only of graduate committee

Research Interests

Associate Director of the Murrow College Center for Media and Health Promotion. Communication campaigns, individuals’ use of the media, and media effects primarily in health and public affairs contexts.

Contact Information:

Mickinzie Johnson
Recruitment Coordinator
Edward R. Murrow College of Communication

509-335-7333