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Washington State University Factsheets

Master of Arts in Communications – Strategic Communication

Faculty working with Students: 29
Students: 140
Students receiving assistantships or scholarships: 0%
Priority deadline:
  • Fall August 1
  • Spring December 1
  • Summer April 15
Campus:
  • Global Campus: Yes
Tests required:

Degree Description:

Washington State University’s online MA in Strategic Communication is designed for those who want to excel in advertising, public relations, corporate communication, and communication management. Whether you are a recent graduate or a seasoned professional, the degree will advance and energize your career. Our multidisciplinary approach offers training in new and traditional media, critical for today’s strategic communications; teaches students how to gather and analyze information and use those findings in creating communication campaign; trains students, in the tradition of Edward R. Murrow, to create messages that are both strategic and responsible; includes weekly online instructor office hours, frequent student self-assessment tools, ongoing interaction with other students, and a flexible timeline for completion. The program offers hands-on training in the most advanced platforms, tools and techniques. You will work closely with industry professionals and faculty to learn audio and video software, graphic design tools, new media and publication layouts. By the time you are finished, you will have created multimedia materials that are evaluated by peers and produced as portfolio-quality items stored online. This work can be tailored to each individual career, or even your specific job needs.

Student Learning Outcome:

All graduates will be able to:

  1.  Prepare students to excel in the fields of advertising, public relations, corporate communication, and communication management with demonstrated knowledge of strategic  communication skills.
  2.  Teach students how to use advanced media tools, create data-based communication plans and design and deliver integrated promotional campaigns across earned, owned and paid  channels.
  3.  Give the students tools to understand how to gather and analyze information and use those findings in creating communication campaigns by designing courses that are rooted in  the foundation of research and theory in partnership with courses teaching students best practices and industry standards in contemporary communication strategies and tactics.

Career Opportunities:

Advertising, public relations, corporate communication, and communication management.

Faculty Members:

Atwood, Brett D, M.A.

Serves as: member only on graduate committee

Research Interests

Media convergence; new communication technologies; social media persuasion; virtual reality communication

Austin, Erica Weintraub, Ph.D.

Serves as: member only on graduate committee

Research Interests

Professor and Director of the Murrow College Center for Media and Health Promotion.
Research interest:
Uses and effects of communication in decision making and social development, particularly in the areas of politics and health.

Bailey, Rachel, Ph.D.

Serves as: member only on graduate committee

Research Interests

My research interest includes using experimental, computational, and psychophysiological methods to study the dynamics of complex human media interactions.

Borah, Porismita, Ph.D.

Serves as: member only on graduate committee

Research Interests

Emerging technology research, message design and interventions, EMA methodology via mobile technology, and social media use in political campaigns and health promotion.

Boyd, Amanda, Ph.D.

Serves as: member only on graduate committee

Research Interests

Risk perceptions and communication in the context of health and environmental communication, energy policy, indigenous health and media perceptions of risk.

Candello, Liz, Ph.D.

Serves as: member only on graduate committee

Cooney, Christopher, M.B.A.

Serves as: member only on graduate committee

Research Interests

Content strategy, media training, brand platform development and best practices, marketing, Web communication and design.

Cooney, Rebecca Lynn, M.S.

Serves as: chair or member on graduate committee

Research Interests

Media convergence, new communication technologies, social media persuasion, virtual world communication

Curtis, Christine Marie, M.A.

Serves as: member only on graduate committee

Research Interests

Crisis communication, risk communication and uncertainty in emergency management.

Gallagher, Erin, PhD

Serves as: chair, co-chair, or member on graduate committee

Hindman, Douglas Blanks, Ph.D.

Serves as: chair, co-chair, or member on graduate committee

Research Interests

First Amendment
Media ethics
Media accountability systems

Hindman, Elizabeth Blanks, Ph.D.

Serves as: member only on graduate committee

Research Interests

First Amendment, media ethics, and media accountability systems.

Hmielowski, Jay, Ph.D.

Serves as: chair, co-chair, or member on graduate committee

Research Interests

Environmental communication, science communication and political communication.
How media influences institutional trust (i.e., trust in scientist or government), and how people’s level of trust affects attitudinal and behavioral outcome variables.

Hust, Stacey Jolene, Ph.D.

Serves as: member only on graduate committee

Research Interests

Use of Media to Reduce Sexual Assault and Promote Healthy Sexual Relationships
Parent-Child Communication About Media and Health
Media Effects and Strategies to Prevent Alcohol Abuse
Gender and the Mass Media

Hutchens, Myiah, Ph.D.

Serves as: chair, co-chair, or member on graduate committee

Research Interests

Political Discussion
e-Deliberation and e-Democracy
Information Seeking and Processing
Political Socialization

Irom, Bimbisar, Ph.D.

Serves as: member only on graduate committee

Research Interests

Political transition between the ‘Old’ and the ‘New’ Left in the United States, post-9/11 American culture, multimodal composition and writing assessment.

Lee, Yoon-Joo, Ph.D.

Serves as: chair, co-chair, or member on graduate committee

Research Interests

Advocacy Advertising
Corporate Social Responsibility
Health Communication
Health Promotions for Ethnic Minority
Social Media and Health Promotion

Nam, Yujung, Ph.D.

Serves as: member only on graduate committee

Research Interests

My research addresses areas of health communication with a focus on health intervention and behavioral change through innovate e-technologies, such as social media, social networking, smartphones, interactive virtual collaboration and sensory haptic technology.

Paxson, Lucrezia, Ph.D.

Serves as: member only on graduate committee

Research Interests

American media and U.S. foreign policy and American media coverage of the Middle East in the early 20th century.
Changing news delivery systems, their potential to bypass historic biases and fill gaps in U.S. media foreign coverage and how new delivery systems affect U.S. foreign policy.

Peterson, Jeffery C, Ph.D.

Serves as: member only on graduate committee

Research Interests

Process-based and culture-centered health communication.

Pinkleton, Bruce E, Ph.D.

Serves as: member only on graduate committee

Research Interests

Associate Director of the Murrow College Center for Media and Health Promotion. Communication campaigns, individuals’ use of the media, and media effects primarily in health and public affairs contexts.

Pintak, Lawrence E, Ph.D.

Serves as: member only on graduate committee

Research Interests

America’s relationship with the Muslim world, the role of the media in shaping global perceptions and government policy, the future of journalism in a digital/globalized world, and the responsibilities of reporters covering conflict and social injustice.

Richardson, Robert, Ph.D.

Serves as: member only on graduate committee

Risenmay, Ryan, M.A.

Serves as: member only on graduate committee

Research Interests

High-tech, media entertainment, retail, hospitality, and telecommunications industries.

Salazar, Cara, Ph.D.

Serves as: member only on graduate committee

Research Interests

Physical and emotional health needs of sub-Saharan African widows
Health advocacy campaigns
Justice and global health initiatives

Tan, Alexis S, Ph.D.

Serves as: member only on graduate committee

Research Interests

Communication strategies for reducing prejudice, and intercultural communication and stereotypes.

Waananen, Lisa, M.A.

Serves as: member only on graduate committee

Research Interests

Research Interests: Data visualization
and online storytelling.

Wilder, Corrie, Ph.D.

Serves as: member only on graduate committee

Research Interests

Consumer insights; advertising; social media; visual interpretation of data; user experience; online learning; blended learning; practice-based and team-based curriculum.

Willoughby, Jessica, Ph.D.

Serves as: member only on graduate committee

Research Interests

My research looks at health communication strategies with an emphasis on adolescents and mobile technologies.

Contact Information: