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Washington State University Factsheets

Doctor of Philosophy in Business Administration – Marketing

Faculty working with Students: 6
Students: 12
Students receiving assistantships or scholarships: 100%
Priority deadline:
  • Fall January 10
  • Pullman: Yes
Tests required:
  • 7.5 IELTS Minimum score
  • 90 MELAB Minimum score
  • 62 Pearson Minimum score
  • 580 TOEFL Minimum score
  • 92-93 TOEFLI Minimum score
  • GMAT or GRE No minimum score

Degree Description:

The doctorate in business administration with an emphasis in marketing at Washington State University is designed to prepare graduates for careers in research and teaching. The primary goal of the marketing doctoral program is to train academics for placements at AACSB-accredited peer institutions (preferably with a doctoral program of their own) throughout the United States and abroad. Those with a completed master’s degree in a business discipline can complete the doctorate in four years of full-time resident study.

The program encompasses a variety of formal and informal interactions and projects with faculty and others, as well as course work, comprehensive exams, and dissertation research. It enables students to develop substantial competencies in the theory, practice, and research methodology essential to the advancement of marketing knowledge, while accommodating individual backgrounds, experiences, and objectives.

Course work covers topics associated with the scholarly pursuit of marketing as well as topics from supporting fields of inquiry such as psychology, sociology, and management. Extensive coverage of research methods and statistics associated with the social sciences also is a large component of the program. In addition to specific coursework, the marketing doctoral program also provides an environment in which students can develop research competencies in close association with the marketing faculty and other graduate students.

Admission Requirements:

A minimum admissions index score of 1250 is required to be considered for admission. The index is based on the formula GPA x 200 + GMAT (and a TOEFL of 580 for ESL students). There is not a minimum GMAT score requirement. However, successful candidates typically exceed 650.


We prefer the GMAT, but we do accept the GRE test as a substitute. In either case, the exam must have been taken within 5 years of the time of application to WSU. A GMAT conversion will be applied to the GRE score submitted by applicants who take the GRE in lieu of the GMAT. The Educational Testing Service (ETS) provides a conversion chart. The converted GRE score will then be applied to the Carson College of Business admissions index score in the same manner as a standard GMAT score.

GMAT score report code 09D-TL-81 Pearson Test of English score report code: 8Z2-GT-38

Career Opportunities:

Academic Settings

Career Placements:

  • Oklahoma State University
  • Penn State University — Erie
  • California State Polytechnic University
  • Weber State University
  • Western University
  • George Mason University

Faculty Members:

Gunasti, Kunter, Ph.D.

Serves as: chair, co-chair, or member of graduate committee

Research Interests

Consumer behavior issues with strategic marketing implications such as branding, numerical processing, decision making, gift giving, inference making, and country of origin effects

Howlett, Betsy, PhD

Serves as: chair, co-chair, or member of graduate committee

Joireman, Jeffrey, Ph.D.

Serves as: chair, co-chair, or member of graduate committee

Mariadoss, John Babu

Serves as: chair, co-chair, or member of graduate committee

Miller, Chadwick, PhD

Serves as: chair, co-chair, or member of graduate committee

Research Interests

How consumers choose between premium and basic products, make the decision to upgrade, and decide how much to upgrade.
Experiential purchases, feature preferences, and consumer-created rituals.

Contact Information:

Dr. Darrel Muehling