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Washington State University Graduate School

Strategic Communication, M.A.

Student Learning Outcomes

 

All graduates will be able to:

    1.  Prepare students to excel in the fields of advertising, public relations, corporate communication, and communication management with demonstrated knowledge of strategic  communication skills.
    2.  Teach students how to use advanced media tools, create data-based communication plans and design and deliver integrated promotional campaigns across earned, owned and paid  channels.
    3.  Give the students tools to understand how to gather and analyze information and use those findings in creating communication campaigns by designing courses that are rooted in  the foundation of research and theory in partnership with courses teaching students best practices and industry standards in contemporary communication strategies and tactics.

 

Degree Fact Sheet